'Pets Are Superheroes' is a Tumblr site by Chris Piascik and Unlikely Words where you can get your pet drawn as a heroic action figure.
Simply submit a photograph of your pet's face with their name and the illustrators will draw out an action-packed portrait of your beloved pet., complete with a body-tight suit and cape. The pic may also be posted on the 'Pets Are Superheroes' site for the world to see your crime-fighting (or villainous) critter.
What Makes This Trend Stand Out
- Pet Portraits
- Opportunities for disruptive innovation in the custom pet portrait industry.
- Personalized Gifts
- Customized gifts that feature pet portraits offer new opportunities for businesses looking to capitalize on consumers' desire for personalized products.
- Pet Branding
- The trend of dressing up pets as superheroes presents opportunities for businesses to brand pets and capitalize on the desire for pet owners to treat pets as part of the family.
Sectors Adopting This
- Pet Supplies
- Opportunities for pet supply companies to offer personalized pet products, including custom pet portraits.
- Gifting
- Custom pet portraits represent a potential new revenue stream for companies in the gifting industry.
- Marketing and Advertising
- Trend of pet branding creates opportunities for marketers and advertisers to target consumers who view pets as an extension of the family.
