These photos are from the People's Market Fall/ Winter 2009 lookbook. While the information available claims that the clothing takes its inspiration from the early 90s grunge movement, it feels as though there is a glam rock look to the photos with the skinny jeans and dark eye makeup.
People's Market is a clothing line created by Dexter Wong, an eighties graduate from Central St. Martins in New York.
Implications - Looking at these style offerings, I think it's pretty safe to say that the iconic decade's left an impression on him.
I'm not complaining though; I'd love to rock a red bomber jacket.
What's Driving This Trend
- 90s-inspired Fashion
- Brands should consider creating clothing lines that embody the fashion trends of the 90s such as grunge and glam rock.
- Gender-neutral Clothing
- Designers can explore the potential for more androgynous looks, such as skinny jeans, in their lines, making it more appealing to a wider range of consumers.
- Retro Marketing Campaigns
- Brands can tap into nostalgia by creating advertising campaigns that evoke the fashion trends and styles of the 90s.
Who This Affects Most
- Fashion
- The fashion industry should consider these trends and create more clothing lines that embody the 90s grunge and glam rock fashion trends.
- Beauty
- There is an opportunity for the beauty industry to create makeup lines that emphasize dark, dramatic eye makeup.
- Marketing and Advertising
- Marketing departments should consider building campaigns that evoke nostalgia and embody the fashion trends of the 90s, particularly glam rock and grunge.
