The Penguin Audiobooks Ad Campaign Turns Famous Writers into Earphones

By: Meghan Young - Published: Jun 28, 2013 • References: mccannworldgroup & ibelieveinadv
The Penguin Audiobooks ad campaign may seem baffling at first. It looks like famous literary figures have decided to take up a new, more acrobatic profession. William Shakespeare, Mark Twain and Oscar Wilde appear to be doing a surreal backbend in front of a mirror. Nevertheless, they are forming the look of headphones.

Conceived and executed by the McCann Worldgroup ad agency branch based in Mumbai, India, the Penguin Audiobooks ad campaign was art and creative directed by Rohit Devgun and Talha Nazim with illustrations by It is hilarious to see the heads of such prolific writers enlarged to mimic the cups of the headsets. Aside from these quirky illustrations, the Penguin Audiobooks ad campaign posters are relatively minimalist, which allows people to focus on what really matters. Stats for Literary Figure Headphones Trending: Older & Mild
Research: 7,146 clicks in 152 w
Interest: 1.5 minutes
Concept: Penguin Audiobooks Ad Campaign
Related: 47 examples / 36 photos
Segment: Neutral, 12-55
Comparison Set: 17 similar articles, including: hilarious scenario ads, functional outdoor billboards, and daring eyewear ads.