Penfield's Fall/Winter 2010 Campaign Brings You to the Outdoors
Revealing a softer and more sensitive side to the man,
the Penfield Fall/Winter 2010 campaign accentuates the connection between nature and man and his love for the outdoors.
Implications - The lumberjack symbolizes some essential male qualities male consumers gravitate towards. This character type is dependable, outdoorsy and wholly dependent on his means of taking care of himself. Companies should create apparel and branding campaigns that feed into this character type.Stats for Lumberjack Lookbooks Trending: Older & Average
Traction: 10,950 clicks in 211 w
Interest: 4 minutes Concept: Penfield Fall/Winter 2010
Related: 87 examples / 67 photos
Segment: Males, 18-35 Comparison Set: 32 similar articles, including: euphoric outdoor shoots, casual outdoor spreads, and somber outdoor lookbooks.