Back with a vengeance, the Penfield Fall/Winter 2010 campaign features the all-American outdoor man clad in colourful vests, sweaters and jackets. Entitled 'A Longmeadow Morning,' these pictures are filtered with stamp images, sepia tones and an overall American appeal.
Revealing a softer and more sensitive side to the man,
the Penfield Fall/Winter 2010 campaign accentuates the connection between nature and man and his love for the outdoors.
Implications - The lumberjack symbolizes some essential male qualities male consumers gravitate towards. This character type is dependable, outdoorsy and wholly dependent on his means of taking care of himself. Companies should create apparel and branding campaigns that feed into this character type.
Stats for Lumberjack Lookbooks
Trending: Older & Average
Research: 11,531 clicks in 299 w
Interest: 4 minutes
Concept: Penfield Fall/Winter 2010
Related: 83 examples / 64 photos
Segment: Males, 18-35
Comparison Set: 30 similar articles, including: euphoric outdoor shoots, casual outdoor spreads, and somber outdoor lookbooks.
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