Revealing a softer and more sensitive side to the man,
the Penfield Fall/Winter 2010 campaign accentuates the connection between nature and man and his love for the outdoors.
Implications - The lumberjack symbolizes some essential male qualities male consumers gravitate towards. This character type is dependable, outdoorsy and wholly dependent on his means of taking care of himself. Companies should create apparel and branding campaigns that feed into this character type.