The Peek & Cloppenburg Summer 2011 campaign features model Tyson Ballou and actress Eva Mendes in front of photos of tourist destinations from all over the world, including San Francisco, Coney Island and Cairo.
Ballou models a varied palette of laid-back summer looks, from white-piped polo shirts and crisp chino pants to button-down shirts, khaki shorts and rose-hued trousers. In one image, Mendes dazzles in a crisp blue blazer, sailor-striped boat-neck shirt and khaki pants; in another, she steals the show in a vibrant print dress with a transparent bracelet and white heels.
The Peek & Cloppenburg Summer 2011 shows off the fashionable heights tourists can achieve during the busy travel season this year, no matter where their chosen destination is.
Image Credit: Peek & Cloppenburg
What Makes This Trend Stand Out
- Global Destination Fashion
- Opportunity for fashion brands to collaborate with travel agencies or utilize iconic landmarks for advertising campaigns.
- Laid-back Summer Style
- Potential for fashion retailers to promote comfortable and versatile summer clothing options.
- Celebrity Endorsements
- Possibility for fashion brands to leverage celebrity influencers to enhance their brand image during the travel season.
Sectors Adopting This
- Fashion Retail
- Opportunity for fashion retailers to capitalize on the summer travel season by offering destination-inspired fashion collections.
- Travel and Tourism
- Potential for travel agencies to collaborate with fashion brands and incorporate fashion elements into travel packages.
- Entertainment and Media
- Possibility for entertainment and media companies to create travel-themed advertising campaigns featuring celebrities to attract tourists.
