So is Online Game
Going Like Sixty — June 27, 2007 — Pop Culture
References: gsn
Paris Hilton has been sprung from prison and is now making tee shirts in an online game from gsn.com. Help Paris change from a tease to a tees entrepreneur. Don't squash little Tinkerbell or you'll lose points.
Implications - The title of celebrity was once preserved for the immensely talented; however, in today's fast society, some consumers just want to be entertained. This has resulted in games, TV shows and movies that, though entertaining, are not necessarily a prime example of culture and intellect. Regardless, people enjoy the occasional mindless form of entertainment, signifying that consumers don't always want to search for depth or meaning. Sometimes, they just want to be entertained.
Implications - The title of celebrity was once preserved for the immensely talented; however, in today's fast society, some consumers just want to be entertained. This has resulted in games, TV shows and movies that, though entertaining, are not necessarily a prime example of culture and intellect. Regardless, people enjoy the occasional mindless form of entertainment, signifying that consumers don't always want to search for depth or meaning. Sometimes, they just want to be entertained.
Trend Themes
1. Celebrity Games - There is an opportunity to create more online games featuring celebrities to provide entertaining experiences for consumers who enjoy mindless entertainment.
2. Entrepreneurship Simulations - Creating online games that simulate entrepreneurship, such as the Paris Hilton tee shirt-making game, could be a way to teach and engage people in business concepts.
3. Personal Branding Games - Developing online games that allow players to build and manage their own personal brands could be an engaging way to educate people about personal branding and marketing strategies.
Industry Implications
1. Gaming - There is an opportunity for gaming companies to create entertaining and engaging online games that incorporate celebrities or simulate entrepreneurship or personal branding.
2. Education - As entrepreneurship and personal branding become more important for individuals, there is an opportunity for educational institutions to incorporate online games and simulations to teach these concepts.
3. Marketing - Marketing professionals could use personal branding games as a new way to engage with consumers and teach them about the importance of personal branding.
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