From the Paris Auto Show Q & A, Audi officially announced they were working on an electric car. Speculation that the new electric car would be based on the Audi A1 was quashed; it looks like the Volkswagen UP! which was shown in Frankfort in 2007 will be the platform for the new Audi electric.
Implications - The amount of eco-conscious consumers in the market is rapidly increasing, causing companies of all kinds to find ways to incorporate environmental concerns in their products. Thus, recycled materials in clothing and electric cars are more common than ever, with even the most luxury-based automotive companies looking to get a piece of the pie.
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