PaperVillain Keeps the Sun Off for Secret Garden Party Festival
Constructed by The Functionality, 17 people assembled the PaperVillain paper canopy using wire to form a tensile structure. The PaperVillain paper canopy at the Secret Garden Festival took three weeks to complete.
PaperVillain was created as a response to the disposable life cycle of daily news media.
Implications - The eco-movement has swept across a large cross-section of society, transcending niche demographics. These consumers value efficient planning of products and waste reduction. By creating a bold initiative that repurposes materials that would otherwise end up in landfills, companies can set themselves apart in the minds of these consumers.Stats for Newspaper Canopies Trending: Older & Chilly
Traction: 3,010 clicks in 270 w
Interest: 4 minutes Concept: Newspaper Canopies
Related: 55 examples / 42 photos
Segment: Males, 18-35 Comparison Set: 20 similar articles, including: forest canopy forts, high fidelity canopy bed theater, and delicate barnacle canopy.