Constructed by The Functionality, 17 people assembled the PaperVillain paper canopy using wire to form a tensile structure. The PaperVillain paper canopy at the Secret Garden Festival took three weeks to complete.
PaperVillain was created as a response to the disposable life cycle of daily news media.
Implications - The eco-movement has swept across a large cross-section of society, transcending niche demographics. These consumers value efficient planning of products and waste reduction. By creating a bold initiative that repurposes materials that would otherwise end up in landfills, companies can set themselves apart in the minds of these consumers.