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The Ouur Autumn/Winter 2014 Apparel Fuses Cultures

By: Jordy Eleni - Published: May 1, 2014 • References: ouurstudio and missmoss.co.za
The Ouur Autumn/Winter 2014 collection presents a highly fashionable fusion between classic Scandinavian and Japanese designs. Creator Nathan Williams aims to prove that less is more in the line, and this motto is apparent in the simplistic albeit eye-catching styles.

Clean-cut outerwear, trousers and hats run central to this Ouur set. Japanese-inspired wraps also tie up several of the pants, bringing cultural elements to the fore. Comfort is also altogether present as the pieces emphasize loose fabrics, two-piece pajama suits and oversize dresses, making for relaxed and cozy apparel that can be worn at home or on a day about town.

The Ouur brand also includes a publication and decorative selection of home goods, making it an all-encompassing label.