Mobile phone company Orange recently released a promotion called Orange Cineday that involves a two-for-one ticket deal on Tuesdays. This essentially means you can bring a friend -- or date -- to the movies with no charge.
To promote the Orange Cineday deal, Orange teamed up with advertising agency Publicis Conseil for this awesome spot. At first glance, the commercial looks like a movie trailer. It's based on a made-up French movie called Hussars. Throughout the trailer, you'll notice a man in a green sweatshirt who doesn't seem to fit the rest of the characters and theme of the movie.
At the end you realize that the main character brought his friend along because the Orange mobile's Orange Cineday promotion allows him to.
Key Themes Behind This Trend
- Movie Ticket Promotions
- Disruptive innovation opportunity: Develop creative ways to attract more customers to movie theaters through promotions like two-for-one ticket deals.
- Innovative Advertising Campaigns
- Disruptive innovation opportunity: Create unique and attention-grabbing commercials that seamlessly blend into popular media formats, such as movie trailers.
- Mobile Phone Promotions
- Disruptive innovation opportunity: Partner with mobile phone companies to offer exclusive deals and promotions to boost customer engagement.
Where This Applies
- Movie Theater Industry
- Disruptive innovation opportunity: Implement new strategies to increase movie theater attendance and revenue, such as collaborating with mobile phone companies and offering special ticket deals.
- Advertising Industry
- Disruptive innovation opportunity: Explore creative ways to advertise products and services through unconventional methods, like integrating commercials into movie trailers.
- Telecommunications Industry
- Disruptive innovation opportunity: Build partnerships with entertainment industries to provide exclusive promotions and offers to customers.
