David Joseph Perez lenses the Ones 2 Watch 'Happy Go Lucky' fashion story. The photographer captures model Gwen Lu as she poses streetside amidst an urban backdrop. The Major NY face is dressed eccentrically and sports a wardrobe of vibrant apparel that highlights expressive textile prints and the most vibrant of color hues.
Wardrobe stylist Javier Lewis hand picks the model's eclectic wardrobe of embellished dresses, hand-crafted knits and eye-catching statement accessories that exude an edgy and cool downtown vibe. Gwen shines in designer pieces from names that include Jean Paul Gaultier, Mara Hoffman and Charlotte Ronson among others.
Moreover, hair and makeup artist Kimiyuki Misawa gives Gwen an asymmetrical coif that is youthful with a touch of rock-and-roll inspiration.
What's Driving This Trend
- Pattern-enriched Fashion
- Disruptive innovation opportunity: Create a platform that connects independent designers specializing in expressive textile prints with fashion-forward consumers.
- Eccentric Dressing
- Disruptive innovation opportunity: Develop a subscription service that curates unique and edgy wardrobe pieces for individuals looking to stand out.
- Youthful Rock-and-roll Hairstyles
- Disruptive innovation opportunity: Create a line of customizable hair products that allow individuals to easily achieve and experiment with asymmetrical hairstyles.
Who This Affects Most
- Fashion Design
- Disruptive innovation opportunity: Introduce sustainable and eco-friendly methods of textile printing and dyeing.
- Fashion Retail
- Disruptive innovation opportunity: Utilize augmented reality technology to allow customers to virtually try on eccentric and vibrant apparel before making a purchase.
- Beauty and Cosmetics
- Disruptive innovation opportunity: Develop a line of makeup products specifically designed to complement and enhance youthful rock-and-roll hairstyles.
