Accidentally destroying a digital camera may become impossible thanks to the Olympus TG-810. The Olympus TG-810 is the brand's latest “tough” camera designed to take high-quality pictures in all types of weather. The TG-810 has a 14-megapixel camera, a 5x zoom, a 3-inch LCD display screen and built-in GPS. Taking all those megapixels outdoors is normally a risky move, but the TG-810 is up to snuff when it comes to dealing with the wild.
If you like to get it wet, the Olympus TG-810 can take pictures at depths of up to 33 feet. Your camera freezing won’t be an issue either, as the TG-810 is designed to operate in temperatures as cold as 14 degrees Fahrenheit. For the clumsy outdoorsmen, the Olympus TG-810 has a shockproof system that can withstand a 6.6-foot droop.
The coolest part of the Olympus TG-810 has to be its crushproof design, which can bear a load of up to 220 lbs. The Olympus TG-810 is set to drop next month and retail for $400.
Key Themes Behind This Trend
- Tough Cameras
- Opportunity to innovate ruggedized and waterproof cameras for extreme outdoor use
- Outdoor Photography
- New products with built-in GPS and extended battery life for outdoor photographers
- Extreme Sports Cameras
- Opportunities to develop cameras equipped with special features for sports such as skiing and mountaineering
Where This Applies
- Consumer Electronics
- Developing new durable and specialized camera products for the outdoor enthusiast market
- Tourism and Hospitality
- Collaborating with camera manufacturers to offer guests rental or loaner camera equipment for their outdoor adventures
- Sports and Fitness
- Opportunity to market cameras with equipment specific to extreme sports and adventure activities
