These “Time for Change” watches are part of an integrated viral campaign for the Obama camp. Obama’s campaign has championed change as their mantra, and Obama Watches.com has created wristwatches with slogans that get out his message--and are also appropriate for timepieces. These watches are ‘guaranteed to be more dependable than a Bush appointee.’
One watch says Vote Obama ‘08 Ready To Go! Fired Up! Another inexplicably says Love Your Mama - Vote Obama ‘08. There is also a watch with an iconic yellow smiley face and one with a patriotic stars and stripes background. In the UK, some of these images are used for acid house raves so this has left me confused.
Presidential Candidate Branding
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