A clever Australian ad agency called Three Drunk Monkeys has launched this quirky campaign for Oak chocolate milk. Creating a new need for its consumer, Oak is targeting people caught in that in-between phase of feeling both a little bit hungry and a little bit thirsty -- or, more accurately, "hungrythirsty."
According to these ads, Oak chocolate milk will not only kill that "hungrythirsty" spot in your gut, but dress up inappropriately at its funeral -- and that's just the beginning. This beverage means serious business.
What's Driving This Trend
- Quirky Beverage Ads
- Creating humorous and quirky marketing campaigns that redefine a product's use case and appeal
- Satisfying Unique Needs
- Identifying and catering to new, nuanced needs of consumers by positioning a product as a solution
- Adopting New Jargon
- Developing and using new language specific to unique consumer needs to define a market niche
Who This Affects Most
- Beverage Manufacturing
- Manufacturing and marketing of niche beverages targeting nuanced consumer needs, catering to 'hungrythirsty' type demands
- Marketing and Advertising
- Creating quirky and humorous campaigns leveraging new language and unique positioning to engage with consumers
- Consumer Insights
- Providing robust consumer insights to help businesses identify and address emerging consumer needs, such as 'hungrythirsty'
