The 'O House' by Philippe Stubbei is a Celebration of Circles
Perhaps the futuristic design of the 'O House' is inspired by the cheese for which its Switzerland location is most famous. What do you think?
Implications - Consumers are almost immediately drawn to the products with which they are able to relate or to those that generate a sense of familiarity. These types of products come across as more approachable and are much more likely to be invested in by consumers than those that are not.