Nordstrom Spring 08 Ads
For their Spring 2008 Ads, Nordstrom has teamed up with artist Ruben Toledo who painted 20-by-30 foot walls to serve as a backdrop for the models which were shot by fashion photographer Ruven Afanador. Toledo even painted ON the models for the campaign. The result is an artistic and stylish eye-candy.
“It's one thing to say that fashion and art go together and to show it by putting a model in an art gallery. We knew we didn't want to do that and we knew Ruben's artwork needed to be more than just a backdrop. Instead, what Ruben and Ruven came up with truly fused art and photography. The art became the environment–transcending the very idea of a backdrop. The result truly exceeded our expectations.†said Linda Finn, executive vice president of marketing at Nordstrom
“It's one thing to say that fashion and art go together and to show it by putting a model in an art gallery. We knew we didn't want to do that and we knew Ruben's artwork needed to be more than just a backdrop. Instead, what Ruben and Ruven came up with truly fused art and photography. The art became the environment–transcending the very idea of a backdrop. The result truly exceeded our expectations.†said Linda Finn, executive vice president of marketing at Nordstrom
Trend Themes
1. Artistic Collaborations - Opportunity for brands to collaborate with artists to create unique and visually captivating campaigns.
2. Fusion of Art and Fashion - Growing trend of combining art and fashion to create immersive and visually stunning experiences.
3. Interactive Advertising - Increasing demand for interactive advertisements that engage consumers through innovative techniques.
Industry Implications
1. Fashion Retail - Fashion retailers can explore collaborations with artists to create standout marketing campaigns and enhance brand identity.
2. Art Galleries - Art galleries can leverage the fusion of art and fashion to attract new audiences and create immersive exhibition experiences.
3. Advertising Agencies - Advertising agencies can capitalize on the demand for interactive advertising by integrating innovative techniques and technologies into their campaigns.
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