The NOOKA Zex watch gets its name from the hexagonal shape of the clock face.
A divinely masculine piece, Zex uses an unconventional analogue display to tell time. Illuminated dots tell what hour it is and a meter underneath highlights gray bars to identify how many minutes have passed. This, of course, is not a new feature for the wristwatch brand, but the dot face mingled with the crystal stainless steel design turns the watch into a futuristic keeper of the hour.
Each black, silver and gold NOOKA Zex watch is accented with a suave leather band. Men seen wearing this time piece on their wrists are bound to look like big shot white collar professionals, even if they don't have a dime to their name.
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Concept: NOOKA Zex Watch
Related: 90 examples / 69 photos
Segment: Males, 35-55+
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