The NOOKA Zex Watch is Geometric Elegance in a Tidy Package
Nikki Taylor — November 14, 2012 — Fashion
References: nooka & coolmaterial
The NOOKA Zex watch gets its name from the hexagonal shape of the clock face.
A divinely masculine piece, Zex uses an unconventional analogue display to tell time. Illuminated dots tell what hour it is and a meter underneath highlights gray bars to identify how many minutes have passed. This, of course, is not a new feature for the wristwatch brand, but the dot face mingled with the crystal stainless steel design turns the watch into a futuristic keeper of the hour.
Each black, silver and gold NOOKA Zex watch is accented with a suave leather band. Men seen wearing this time piece on their wrists are bound to look like big shot white collar professionals, even if they don't have a dime to their name.
A divinely masculine piece, Zex uses an unconventional analogue display to tell time. Illuminated dots tell what hour it is and a meter underneath highlights gray bars to identify how many minutes have passed. This, of course, is not a new feature for the wristwatch brand, but the dot face mingled with the crystal stainless steel design turns the watch into a futuristic keeper of the hour.
Each black, silver and gold NOOKA Zex watch is accented with a suave leather band. Men seen wearing this time piece on their wrists are bound to look like big shot white collar professionals, even if they don't have a dime to their name.
Trend Themes
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Geometric Watch Designs — Opportunity for companies to create unconventional designs using geometric shapes to display time in a unique way.
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Analog-digital Hybrid Watches — Opportunity for companies to create watches that combine traditional analog displays with digital features for added functionality and convenience.
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Futuristic Watches — Opportunity for companies to create watches that have a futuristic, high-tech look and feel with unconventional time-telling methods.
Industry Implications
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Watch Manufacturing — Manufacturers can explore designing unconventional, geometric-shaped watches that combine analog and digital displays for added functionality.
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Fashion Accessories — Opportunity for accessory designers to create futuristic watch designs that become a fashion statement, appealing to consumers who value uniqueness and extravagance.
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Luxury Goods — Opportunity for luxury watch manufacturers to create high-end watches with unique designs and unconventional time displays that appeal to the wealthy and fashion-conscious consumers.
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