Nissin Collaborates with One Piece on a Quirky Ad Campaign
Kalina N — May 23, 2019 — Pop Culture
One can imagine that it would be quite difficult to curate a winning noodle commercial. However, Nissin — a brand that has come to be known for its original instant ramen, boasts its product through a collaboration with cult-favorite anime series One Piece.
The partnership is part of Nissin's 'The Hungry Days' Cup Noodle commercial line-up. This particular example follows a 17-year-old high schooler who goes by the name of Zoro. The student loses a kendo club match and vows to train all his life in order to never be in that position again. As he is on a rooftop, the words 'Hungry Days' and Nissin's product appears. At the end of the noodle commercial, Luffy makes an appearance and tells Zoro that he is cool.
What is most striking about this approach to advertising is that it seamlessly brings together two genres within the same culture.
The partnership is part of Nissin's 'The Hungry Days' Cup Noodle commercial line-up. This particular example follows a 17-year-old high schooler who goes by the name of Zoro. The student loses a kendo club match and vows to train all his life in order to never be in that position again. As he is on a rooftop, the words 'Hungry Days' and Nissin's product appears. At the end of the noodle commercial, Luffy makes an appearance and tells Zoro that he is cool.
What is most striking about this approach to advertising is that it seamlessly brings together two genres within the same culture.
Trend Themes
1. Anime-focused Collaborations - Collaborating with popular anime franchises, particularly among food and beverage brands, could lead to successful and unique advertising campaigns.
2. Cross-genre Advertising - Combining two or more distinct genres, such as anime and food, in advertising could create memorable, attention-grabbing marketing strategies for brands.
3. Character-driven Commercials - Featuring recognizable and beloved characters in advertising, particularly among niche fan communities, could be a successful way for brands to capture audiences' attention.
Industry Implications
1. Food and Beverage - Food and beverage industries could leverage anime collaborations to reach new audiences and create unique marketing campaigns.
2. Entertainment - Entertainment industries, particularly anime and manga, could benefit from collaborations with brands to create unique and memorable advertising campaigns.
3. Marketing and Advertising - Marketing and advertising industries could benefit from exploring cross-genre collaborations to help brands stand out and create captivating promotions.
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