To create ads for the Fall and Holiday Nike SB apparel collections, Nike didn’t hire models. Instead, the global shoe retailer sent photographer and Nike SB Pro Todd Jordan on the road to capture photos of the small retailers who carry their gear. Armed with a bag full of holiday apparel which he photograped the shopkeepers in, Jordan created photos for the Nike SB ad campaign titled, "Support Your Local."
This is certainly a deviation from Nike’s standard lavish ad campaign featuring expensive celebrities. The shoe and lifestyle brand is certainly full of surprises.
Stats for Retail Staff as Models
Trending: Older & Mild
Research: 7,697 clicks in 345 w
Interest: 4 minutes
Concept: Retail Staff As Models
Related: 74 examples / 57 photos
Segment: Males, 18-35
Comparison Set: 27 similar articles, including: corporate lowbrow support, athletic art shows, and sneaker ad art.
Retail Staff as Models
More Stats +/-
Athletic Art Shows
Corporate Lowbrow Support
Sneaker Ad Art
Mainstream Eskimo Kicks
Temporary Underground Retail