Nike Uses Store Owners Instead of Models or Celebrities

By: Christina Butty - Published: Oct 15, 2009 • References: nike and hypebeast
To create ads for the Fall and Holiday Nike SB apparel collections, Nike didn’t hire models. Instead, the global shoe retailer sent photographer and Nike SB Pro Todd Jordan on the road to capture photos of the small retailers who carry their gear. Armed with a bag full of holiday apparel which he photograped the shopkeepers in,  Jordan created photos for the Nike SB ad campaign titled, “Support Your Local.”

This is certainly a deviation from Nike’s standard lavish ad campaign featuring expensive celebrities. The shoe and lifestyle brand is certainly full of surprises.