There is something very goddess-like about the Nicole Hofman Air France Madame photo series. The sun, the sand and Hofman's luxurious style combine to create a stunning spread for the magazine's April 2011 issue. Of course, considering that everyone is waiting with bated breath for similarly hot summer days to arrive permanently, it's no surprise that anyone would find this shoot appealing.
Photographed by Nikos Papadopoulos, the Nicole Hofman Air France Madame editorial also has a very exotic vibe that plays off of its desert surroundings. With rich jewel-toned clothing, sweeping fabrics, heavy kohl-lined eyes and gold cuff jewelry, the collection amplifies an exotic nature. We can thank Virginie Dhello for that since it was she who styled the shoot.
Why This Trend Is Growing
- Exotic Fashion
- The trend of incorporating rich jewel-toned clothing and gold accessories into desert-inspired fashion shoots provides opportunities for luxury fashion brands to create disruptive fashion experiences.
- Goddess Aesthetic
- The growing trend of images featuring desert scenes, goddess aesthetics, and sandy environments provide disruptive opportunities for beauty brands to experiment with bold and natural looks, using the environment for a stunning backdrop.
- Editorial Photography
- With the popularity of sultry editorial photography, there are opportunities for photography studios and magazines to create experiential fashion shoots that offer consumers a more luxurious and escape-focused photography experience.
Industries Being Reshaped
- Luxury Fashion
- Luxury fashion brands can incorporate exotic and desert-inspired styles into their collections, enabling them to capitalize on a growing trend towards unique and glamorous fashion experiences.
- Beauty
- Beauty brands can use the goddess-like aesthetic of desert fashion shoots as inspiration for their products, and use the sandy and sun-drenched environments as the perfect backdrop to showcase their wares.
- Photography
- Photography studios and magazines can leverage the popularity of exotic fashion shoots to create more experiential and luxurious photography experiences that consumers are craving.
