Urwerk has created a limited edition new UR-105 in honor of The Hour Glass' 40th anniversary. Urwerk has not indicated a price point of the commemorative watch. However, prospective customers are able to register for a chance to purchase the item. The new UR-105 will only have three total makes, making it a substantially rare item.
The new Urwerk watch features three "satellite" discs that indicate the hour of the day, the hour discs traverse the center of the watch where the minute tracker is located. The back of the watch hosts two pneumatic turbines, which are in place to wind the mainspring. Next, to the turbines, there is a switch that controls the two turbines. The switch reduces the power of the turbines as the owner sees necessary.
Image Credit: Urwerk
Why This Trend Is Growing
- Commemorative Limited Editions
- Developing limited edition products to commemorate special occasions provides a unique selling proposition and creates a sense of exclusivity for customers.
- Satellite Disc Timekeeping
- Integrating satellite discs as a novel way to indicate the hour of the day offers a disruptive innovation opportunity for watchmakers to attract customers looking for unique and futuristic timepieces.
- Pneumatic Turbines in Watch Design
- Incorporating pneumatic turbines in watch designs not only adds a distinctive visual element but also presents a potential disruptive innovation avenue for increased energy efficiency and reduced reliance on traditional winding mechanisms.
Industries Being Reshaped
- Luxury Watchmaking
- Embracing the concept of limited edition releases and integrating innovative features like satellite disc timekeeping can enhance the appeal of luxury watches and attract discerning customers.
- Collectibles
- Limited edition commemorative watches can tap into the collectibles industry, capturing the interest of enthusiasts and investors seeking unique and valuable timepieces.
- Mechanical Engineering
- Exploring the application of pneumatic turbines in watch designs can fuel advancements in mechanical engineering, shaping the future of precision timekeeping and energy-efficient mechanisms.
