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D-Smart's New Passion of the Night Ads are Dubiously Lustful

By: Meghan Young - Published: • References: dsmart.tr & ibelieveinadv
The New Passion of the Night ad campaign for Turkey's digital television platform, D-Smart, is pretty darn clever. While advertising their erotic channels could prove to be a problem considering that this platform is host to a range of age-friendly programming, it manages to do so without stepping on any toes.

Conceived and executed by Istanbul-based ad agency Leo Burnett, the New Passion of the Night ad campaign centers around Dracula and a werewolf as they take in these lustful channels. From their facial expressions, you wouldn't even know exactly what they were watching until you start to piece the whole thing together, while children would surely just see it as funny.

The New Passion of the Night ad campaign was art directed by Erkan Kaya, illustrated by Magic Group and photographed by Suleyman Kacar with makeup artistry done by Atilla Akan. Stats for Monstrously Erotic Channels Trending: Older & Average
Traction: 3,015 clicks in 179 w
Interest: 4 minutes
Concept: New Passion Of The Night
Related: 35 examples / 27 photos
Segment: Males, 12-55
Comparison Set: 13 similar articles, including: ying-and-yang campaigns, channel-flipping campaigns, and monumental radio ads.