Google Nest's New Campaign Highlights Simple Moments
Ellen Smith — May 9, 2019 — Marketing
Nest's new campaign aims to help make houses homes, and does this with an emotional ad that highlights the simple moments that make life beautiful.
The ad is set to the tune of Phillip Phillips' 'Home' and features a series of short but relatable clips that spotlight different family dynamics and stories. Some of these moments include a small child putting makeup on her father, a couple sharing a kiss while brushing their teeth, two women celebrating a birthday over Facetime, birthday parties, tears, messes, births, deaths and more.
Every moment is equally touching as the ad represents the rebranding of Google Nest to a device that seamlessly integrates into the home.
Image Credit: Google Nest
The ad is set to the tune of Phillip Phillips' 'Home' and features a series of short but relatable clips that spotlight different family dynamics and stories. Some of these moments include a small child putting makeup on her father, a couple sharing a kiss while brushing their teeth, two women celebrating a birthday over Facetime, birthday parties, tears, messes, births, deaths and more.
Every moment is equally touching as the ad represents the rebranding of Google Nest to a device that seamlessly integrates into the home.
Image Credit: Google Nest
Trend Themes
1. Emotional Connected Home Campaigns - Companies can capitalize on the emotional connections people have with their homes to sell connected home devices.
2. Relatable Family Moments in Advertising - Marketing departments can tap into people's desire to see representations of themselves and their families in advertising.
3. Integration of Devices Into the Home - Companies can improve user adoption by showcasing how their devices seamlessly integrate into people's lifestyles.
Industry Implications
1. Smart Home Devices - Companies in the smart home device industry can utilize emotional marketing to stand out in a crowded market.
2. Advertising - The advertising industry should focus on creating relatable content that showcases emotional moments in order to increase consumer engagement.
3. Home Automation - The home automation industry needs to emphasize how their products can integrate with existing devices and fit seamlessly into people's lives.
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