Fishy Eco Cars
The Nemo electric truck is powered by by a GE 72V 4.8KW/6.4HP motor and can reach speeds of 25mph. The vehicle is also equipped with 12x6V batteries, a 1400W heater, hydraulic shocks and much, much more.
Implications - Eco-conscious consumers are eager to adopt habits that will make their lifestyles greener and reduce their carbon footprints. They seek products that will function efficiently, while benefitting their environment. Companies can appeal to green demographic groups by making environmental elements paramount in their product designs.