The collection was featured in Japanese magazine 'JOKER,' as a highlight for its September 2010 issue. The sharp, black and white photography provides a true feel for the fabrics and textures used within the collection. Presented in an interesting pop-art format, the Neil Barrett BLACKBARRETT 2010 Fall campaign is definitely eye-pleasing.
Implications - Simplistic designs are a great way to ensure that your product's packaging is effective and understandable for consumers who have little time to spend analyzing imagery. Black and white designs are an excellent way for product packaging to appear traditional and classic; however, the appropriate use of colors can also help a product to stand out amongst similar designs without looking over-the-top.