Nailberry’s L’Oxygéné collection is an award winning nail polish range that "uses patented technology to deliver a healthier manicure with no compromise on colour vivacity, shine or longevity." The luxury polish formula is 100% vegan, cruelty-free, gluten-free and Halal certified, nourishing and protecting nails while ensuring long wear and shine.
Nailberry's L’Oxygéné range boasts patented technology that ensures each polish is water permeable and breathable, and is available in a variety of vibrant shades. These include classic reds, pale and understated pinks along with bolder electric blue, black and purple varieties. While the shades are mostly available in solid hues, the collection also offers three shimmering and three metallic color options -- its Golden Hour and Gold Leaf golds, its Pink Sand and Ring a Posie rose golds, its Silver Lining silver and its glittering Stardust iridescent shade.
Key Themes Behind This Trend
- Cruelty-free Beauty Products
- The increasing demand for cruelty-free beauty products presents an opportunity for brands to develop innovative and sustainable alternatives to traditional beauty products.
- Health-conscious Nail Care
- The rising trend of health-conscious consumers seeking nail care products that are safe, non-toxic, and nourishing opens doors for brands to create innovative formulas that prioritize nail health.
- Water Permeable Nail Polishes
- The popularity of water permeable nail polishes provides an opportunity for companies to develop innovative formulas that allow nails to breathe while maintaining color vibrancy and long-lasting wear.
Where This Applies
- Beauty and Cosmetics
- The beauty and cosmetics industry can explore new product development and marketing strategies to cater to the growing demand for cruelty-free, vegan, and sustainable beauty products.
- Nail Care
- The nail care industry can capitalize on the trend of health-conscious consumers by creating and promoting nail care products that prioritize nail health and offer long-lasting wear.
- Fashion and Luxury
- The fashion and luxury industry can integrate water permeable nail polishes into their product lines to offer customers innovative and stylish options that align with their health-conscious preferences.
