These urban chic scarves from the Nafanya Felt Etsy shop are made by a Russian designer named Yanina. These felted wool scarves are made with eco-friendly materials, and are beautifully texturized.
These versatile scarves are made to be worn at any time of the year, and come in a variety of different colors. Her line is catered to women of all ages. Nafanya is inspired by minimalism and abstract objects, which is evident from the use of large imprinted ovals on her pieces.
These wraps are ideal for city-goers who crave a hip and distinctive look. Her line definitely appeals to young adults and fashionistas who dare to standout from the crowd. When competing in a market that is saturated with big brand names, smaller companies such as Nafanya Felt are able to cater to more specific niches within the segment.
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Segment: Females, 12-55
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