The Moog House of Electronicus Temporarily Opened in LA
Kalina N — February 4, 2019 — Art & Design
References: moogmusic & design-milk
This music pop-up — located in Kim Sing Theater in Los Angeles’ Chinatown, gave individuals the opportunity to test out Moog's synthesizers. The temporary store location was an incredibly immersive experience as it allowed anyone from the street to enter and play around with the product. Among the showcased items was a "newly released and extremely limited" synthesizer that goes by the name of 'Sirin, the Analog Messenger Of Joy.'
The colorful music pop-up was marketed under the name 'The Moog House of Electronicus' which is a clever nod to the temporary shop's inspiration. As the concept for a music pop-up was developing, the creatives i charge looked toward 'the Moog Island of Electronicus — "an experimental gathering that took place on the barrier island of Tierre Verde during the 1970s."
The colorful music pop-up was marketed under the name 'The Moog House of Electronicus' which is a clever nod to the temporary shop's inspiration. As the concept for a music pop-up was developing, the creatives i charge looked toward 'the Moog Island of Electronicus — "an experimental gathering that took place on the barrier island of Tierre Verde during the 1970s."
Trend Themes
1. Interactive Music Pop-ups - The success of the Moog House of Electronicus pop-up highlights the potential for additional interactive music pop-ups to provide immersive experiences and cultivate curiosity surrounding music technology.
2. Limited Release Music Equipment - The high demand for Moog's 'Sirin, the Analog Messenger Of Joy' synthesizer indicates an opportunity for limited release, high-quality music equipment that appeals to serious music enthusiasts.
3. Nostalgic Music Events - Events that look to the past, like the Moog Island of Electronicus gathering, can inspire modern music events that tap into nostalgia and encourage exploration of traditional music technology.
Industry Implications
1. Music Retail - Music retailers may benefit from the creation of interactive pop-ups and limited-release high-end music equipment that encourage experimentation and showcase products to a wider audience.
2. Event Planning - Event planners can capitalize on the popularity of nostalgic events and the immersive experiences offered by interactive music pop-ups to create unique and memorable gatherings.
3. Music Education - Music educators can utilize interactive music pop-ups as a hands-on teaching experience to expose students to music technology and spark an interest in the field.
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