In light of the upcoming MTV EMA 2010 in Madrid, Londoners took to the streets and participated in a massive tomato food fight. The publicity stunt to promote the award show included over 25,000 tomatoes thrown by a crowd of approximately 200 people.
Madrid is known for its famous tomato fights, and in order to promote the MTV EMA 2010 show, this Spanish influence was brought to the streets of London. The show airs the 7th of November, 2010.
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Concept: MTV EMA 2010
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Segment: Females, 18-55
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