The MTV EMA 2010 Gets Down and Dirty in London, England

By: Kamal Musharbash - Published: Nov 3, 2010 • References: ema.mtv & amusingplanet
In light of the upcoming MTV EMA 2010 in Madrid, Londoners took to the streets and participated in a massive tomato food fight. The publicity stunt to promote the award show included over 25,000 tomatoes thrown by a crowd of approximately 200 people.

Madrid is known for its famous tomato fights, and in order to promote the MTV EMA 2010 show, this Spanish influence was brought to the streets of London. The show airs the 7th of November, 2010. Stats for Promotional Food Fights Trending: Older & Chilly
Research: 2,833 clicks in 290 w
Interest: 4 minutes
Concept: MTV EMA 2010
Related: 60 examples / 46 photos
Segment: Females, 18-55
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