In light of the upcoming MTV EMA 2010 in Madrid, Londoners took to the streets and participated in a massive tomato food fight. The publicity stunt to promote the award show included over 25,000 tomatoes thrown by a crowd of approximately 200 people.
Madrid is known for its famous tomato fights, and in order to promote the MTV EMA 2010 show, this Spanish influence was brought to the streets of London. The show airs the 7th of November, 2010.
What's Driving This Trend
- Promotional Food Fights
- Leveraging large-scale food fights as a promotional tactic for events and products.
- Street Marketing Stunts
- Using creative and attention-grabbing street events to generate buzz and publicity.
- Cultural Influences in Promotion
- Incorporating elements from different cultures to create unique and engaging marketing campaigns.
Who This Affects Most
- Event Management
- Event management companies can incorporate large-scale food fights as a unique and memorable promotional strategy for their clients.
- Advertising and Marketing
- Advertising and marketing agencies can organize street marketing stunts to create buzz and generate brand awareness for their clients.
- Entertainment
- Entertainment companies can incorporate cultural influences to enhance their promotional activities and create a unique brand identity.
