The Motorola ET1 Enterprise Tablet Campaign Makes Business Effortless

By: Meghan Young - Published: Sep 11, 2012 • References: centigrade & ibelieveinadv
The Motorola ET1 Enterprise Tablet ad campaign shows that running a business can be as easy as swiping a finger. By using this touch device, such tasks as moving merchandise and restocking materials can become effortless. This frees up people's time and energy to dealing with other areas of the business, be it customer service or employee satisfaction.

Conceived and executed by Centigrade unlimited, an ad agency based in Eindhoven, Netherlands, the Motorola ET1 Enterprise Tablet ad campaign treats the business space as though it were an image on the tablet. Held by a manager or even a lowly employee, the business is easily manipulated. The print ads were art directed and copy written by Ron Strik with photography by Johan Bakels. Stats for Finger Swiped Product Ads Trending: Older & Mild
Research: 1,353 clicks in 193 w
Interest: 2 minutes
Concept: Motorola ET1 Enterprise Tablet
Related: 33 examples / 25 photos
Segment: Neutral, 18-55
Comparison Set: 12 similar articles, including: warped face ads, stock photo-fighting ads, and aquatic exercising ads.