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Malin + Goetz Team Up With 10 Cane for Mojito-Flavored Gloss

By: Tisah Tucknott - Published:   Updated: Jun 7 2011 • References: fashionista & malinandgoetz
Malin + Goetz have recently teamed up with 10 Cane Rum to produce a new rum flavored lip balm.

This mojito lip moisturizer provides nourishment while also giving your lips a tasty mojito treat.

Don't worry, lightweights: There isn't actually any rum inside the formula. Instead, this innovative lip balm is made of peppermint and lime essential oils.

Lick your lips for a tropical twist!

Implications - By colliding two unconventional products together, such as liquor and lip balm, companies have managed to capitalize on two unique ideas. Unconventional companies such as Malin + Goetz and 10 Cane manage to captivate consumers that are daring to try the blend. This allows consumers to boast about the fact that they have experienced something more unique.

Stats for Liquor-Branded Lip Balm Trending: Older & Chilly
Traction: 2,590 clicks in 281 w
Interest: 2.4 minutes
Concept: Liquor-Branded Lip Balm
Related: 57 examples / 44 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: molecular mixology, lip stick mobile phone, and caffeinated lip balm.