FM Ads Fight Celebritism, Trashism, Nip tuckism

By: mediterranean - Published: Jun 4, 2008 • References: adsoftheworld
Galaxy 92 FM wants you to know that it's all about the music. They ask you to stop modern dogmas that have become the religion of this generation. It's not about Hinduism or Buddhism anymore, now we have Celebritism, Trashism, and Nip tuckism.

My favorite off the print ads, which were created by Lowe ad agency in Athens, Greece, is the Celebritism ad with a little chihuahua on a big fluffy pink seat in a limousine with a throng of paparazzi taking its picture. A reminder of our bizarre culture where the dog of a "celebrity" commands such attention.

The campaign was done with creative direction by Yanna Polydouri. Stats for Modern Dogma Prevention Trending: Older & Chilly
Research: 2,902 clicks in 416 w
Interest: 4 minutes
Concept: Modern Dogma Prevention
Related: 70 examples / 54 photos
Segment: Females, 18-35
Comparison Set: 26 similar articles, including: red-accented concept cars, wilderness bike bells, and flexible smartphone screens.