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PMc for the iPhone

By: Marissa Brassfield - Published: • References: hotphonehitfactory and springwise
The print magazine apocalypse has finally arrived, and its harbinger is called PMc, short for Patrick McMullan Magazine. PMc is the first-ever mobile phone fashion magazine, created especially for the iPhone and made available as a 99-cent iTunes App Store download.

PMc is produced by Hot Phone Hit Factory and features the work of nightlife photographer Patrick McMullan. The bimonthly mag lets fashionistas get their dose of New York nightlife photography without the clutter and expense of traditional print magazines.