The Miu Miu Spring/Summer 2013 campaign was taken by the iconic photography duo Inez and Vinoodh. Together the pair placed models Malgosia Bela, Doutzen Kroes, Adriana Lima, Bette Franke, Arizona Muse, Martha Hunt, and Tamara Weijenberg on to pink patterned sheets, giving off the illusion of an upscale sleepover.
Bela, Kroes, Lima, Franke, Muse, Hunt and Weijenberg stared off distantly as they posed for Inez and Vinoodh. The red backdrop added to the slumber party set, making it appear slightly more serious and sensual. These luxe motifs did not serve to take away from the display of Miu Miu's Spring/Summer 2013 collection however as the images showcased leather gloves, horn rimmed glasses and chic leather bags.
Stats for Upscale Slumber Party Campaigns
Trending: Older & Average
Research: 3,830 clicks in 173 w
Interest: 3.4 minutes
Concept: Miu Miu Spring/Summer 2013
Related: 70 examples / 54 photos
Segment: Females, 18-35
Comparison Set: 26 similar articles, including: sleepover suites, vintage slumber party lookbooks, and playful lingerie lines.
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