Who says skatewear can't be sexy? Mishka's fall lookbook features curvaceous bodies with revealing tanks, tees and flannel shirts. These blazing cropped tees matched with a fitted hat will definitely grab attention from all the other skateboarders. The Mishka Autumn 2010 Lookbook sure adds a hot look for all the femme "Skateboard Ps."
Implications - Corporations are still utilizing sexualized imagery to engage consumers as its power has not seemed to wane over the years. Corporations may consider utilizing sexy models in their promotional campaigns to easily and effectively entice consumers into listening to a company's message and buying their wares.