Although the Minneapolis Institute of Arts picked Titian's 'Venus Rising from the Sea' as its outdoor poster girl, a graffiti artist seemed concerned about the topless lady. The billboard was spra-painted with a stylish red sweetheart cover-up, along with the word "Brr!"
According to the LA times, Minneapolis Institute of Arts staff were "highly amused.â€ However, the original billboard was soon after erected back in its place.
Implications - Graffiti has evolved over the years from simple artistic tags to pieces that have a meaning behind them. Artists like Banksy have set the standard for street art that interacts with its environment and makes a statement at the same time. The incorporation of this alternative art piece with quirky drawings that parodies pop cultural figures could be a great edge for fashion brands to attract consumers.
Stats for Graffiti-Bombed Billboards
Trending: Older & Mild
Research: 1,757 clicks in 270 w
Interest: 4 minutes
Concept: Minneapolis Institute Of Arts Ad
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: begging doll billboards, people-hanging campaigns, and crude cartoon graffiti.
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