SOAP

By: Alex Covert - Published:   Updated: Apr 21 2011 • References: patrickbaudisch
It's a bird. It's a plane. No. It's a computer mouse. And it's no where close to a mousepad. This mouse is handheld and works by applying pressue to its fuzzy fabric exterior. It's creator, Patrick Baudisch, works at the Adaptive Systems and Interaction Research Group at Microsoft Research. What will they think of next?

Implications - The culture of gaming is no longer underground, but rather quite mainstream. Widely accepted as a part of the entertainment industry, gaming generates massive revenue year after year. Businesses that aren't in the gaming industry should still be aware of this huge gaming demographic especially in terms of marketing. It's important for connecting to the youth culture of modern society.

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