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The Mercedes Benz TAG Heuer Watch is a Badass Tradition

By: Meghan Young - Published: Oct 29, 2010 • References: vardai-design.hu and thedesignblog.org
I may not be a car or even a watch fanatic, but this Mercedes Benz TAG Heuer watch is giving me the cold sweats. Although I'm sure it's targeted to men, there's something about its sleek, innovative design that has me hoping it will fit my slimmer wrists.

Designed by Peter Vardai, the Mercedes Benz TAG Heuer watch is part of an auto racing-inspired collection. Vardai took the TAG-Heuer Grand Carrera Calibre 36 RS Caliper Chronograph model and tweaked it significantly with Mercedes Benz's logo.