The Mercedes-Benz Speed Date is an interactive advertisement that gives you the chance to be in charge. The interactive road movie starts off with a show of the new Mercedes-Benz SLK and model Ksenia Lauren who asks you to take a ride. You choose your own adventure by answering yes or no. You are also asked if you want to personalize your adventure by connecting with Facebook.
The Mercedes-Benz Speed Date advertisement feels more like a game than anything! You get to learn about the about the Mercedes-Benz SLK without even realizing it. I think that this is a perfect example of brilliant advertising! A gorgeous model mixed with a gorgeous car is bound to grab a few people's attention!
Stats for Multiple Choice Advertisements
Trending: Older & Average
Research: 8,670 clicks in 271 w
Interest: 4 minutes
Concept: Mercedes-Benz Speed Date
Related: 83 examples / 64 photos
Segment: Males, 18-55
Comparison Set: 30 similar articles, including: sci-fi-inspired cars, sleek customized supercars, and vicious off-roaders.
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