The Mercedes Armored Vehicles pictured in the gallery are certainly a step in a different direction for the luxury German automaker. Hopefully, these vehicles come standard with leather seats and six-disc CD changers.
The Mercedes Armored Vehicles may be a step in the right direction for Mercedes. Mercedes dominates the luxury car market, but the military tends to spend more on vehicles than regular consumers.
Implications - There is a small group of high-spending consumers who relish in having access to luxury products in all aspects of their lives. Businesses that offer high-end products for even the unlikeliest of situations will fare amongst today's richest consumers.
What's Driving This Trend
- Militarized Luxury
- There is a growing demand for high-end armored vehicles among wealthy consumers and governments alike.
- Luxury Armored Vehicles
- Luxury car manufacturers have the opportunity to tap into the niche market of high-end armored vehicles by offering features such as custom bulletproofing and state-of-the-art security systems.
- Military-inspired Design
- The trend of militarized luxury is influencing the design of consumer products outside of the automotive industry, such as high-end watches and fashion accessories.
Who This Affects Most
- Automotive
- Luxury car manufacturers can expand their offerings to include high-end armored vehicles and capitalize on the growing demand from wealthy consumers and governments alike.
- Defense
- The defense industry has the opportunity to partner with luxury car manufacturers to develop state-of-the-art armored vehicles for military use.
- Fashion
- Luxury fashion brands can incorporate militarized design elements into their products to appeal to consumers interested in the trend of militarized luxury.
