The Mercedes Armored Vehicles pictured in the gallery are certainly a step in a different direction for the luxury German automaker. Hopefully, these vehicles come standard with leather seats and six-disc CD changers.
The Mercedes Armored Vehicles may be a step in the right direction for Mercedes. Mercedes dominates the luxury car market, but the military tends to spend more on vehicles than regular consumers.
Implications - There is a small group of high-spending consumers who relish in having access to luxury products in all aspects of their lives. Businesses that offer high-end products for even the unlikeliest of situations will fare amongst today's richest consumers.
Stats for Militarized Luxury Cars
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Research: 42,680 clicks in 311 w
Interest: 4 minutes
Concept: Mercedes Armored Vehicles
Related: 87 examples / 67 photos
Segment: Males, 18-35
Comparison Set: 32 similar articles, including: military-inspired luxury cars, insect-inspired adventure vehicles, and military-ready sedans.
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