Superstar
The Mercedes Armored Vehicles pictured in the gallery are certainly a step in a different direction for the luxury German automaker. Hopefully, these vehicles come standard with leather seats and six-disc CD changers.

The Mercedes Armored Vehicles may be a step in the right direction for Mercedes. Mercedes dominates the luxury car market, but the military tends to spend more on vehicles than regular consumers.

Implications - There is a small group of high-spending consumers who relish in having access to luxury products in all aspects of their lives. Businesses that offer high-end products for even the unlikeliest of situations will fare amongst today's richest consumers.