Militarized Luxury Cars
The Mercedes Armored Vehicles may be a step in the right direction for Mercedes. Mercedes dominates the luxury car market, but the military tends to spend more on vehicles than regular consumers.
Implications - There is a small group of high-spending consumers who relish in having access to luxury products in all aspects of their lives. Businesses that offer high-end products for even the unlikeliest of situations will fare amongst today's richest consumers.