Generali Group Launched the 'Melanoma Summer Collection'
Grace Mahas — August 2, 2019 — Marketing
Spanish insurance company Generali Group recently debuted its 'Melanoma Summer Collection' that highlights the potential dangers of the sun and its link to skin cancer. Early detection of Melanoma can increase survival rates from 10% to 80% and the campaign hopes to prevent cancer from even starting by raising awareness of the dangers of sun exposure.
The red and white swimwear collection is available for both men and women, but rather than be adorned with white polka dots, the bathing suits have realistic depictions of Melanoma shapes. The shapes were designed in collaboration with the Spanish Medical Oncology Society and the bathing suits' tags include early detection guidelines. The unique bathing suits allow wearers to compare their moles to the Melanoma Summer Collection and the brand hopes it serves as a reminder on the importance of suncare.
The red and white swimwear collection is available for both men and women, but rather than be adorned with white polka dots, the bathing suits have realistic depictions of Melanoma shapes. The shapes were designed in collaboration with the Spanish Medical Oncology Society and the bathing suits' tags include early detection guidelines. The unique bathing suits allow wearers to compare their moles to the Melanoma Summer Collection and the brand hopes it serves as a reminder on the importance of suncare.
Trend Themes
1. Skin Cancer Awareness Campaigns - Opportunity for companies to create unique and educational campaigns around skin cancer prevention and early detection.
2. Innovative Swimwear Designs - Opportunity for designers to collaborate with medical organizations to create functional and educational swimwear.
3. Health-focused Fashion - Opportunity for fashion brands to prioritize health awareness in their designs, building on the growing trend towards sustainable and ethical consumerism.
Industry Implications
1. Health and Wellness - Opportunity for companies in the health and wellness industry to partner with fashion brands to create functional products that prioritize consumer health.
2. Fashion and Apparel - Opportunity for fashion brands to prioritize health awareness in their designs, building on the growing trend towards sustainable and ethical consumerism.
3. Medical and Oncology - Opportunity for medical and oncology organizations to collaborate with fashion brands to create products that serve both a functional and educational purpose.
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