A wonderful viral video entitled 'McGill Dances for Cancer Research' has recently hit the web that's both wonderfully cheerful and charitable.
McGill University gathered several top scientists, students, lab techs and dedicated volunteers to put together a special music video for a good cause. The entire crew busted some moves and lip-synched along to Taio Cruz's 'Dynamite' in an effort to help support advances in cancer research at the center. Whether the folks involved were free-styling or following a choreographed routine, the joy on their faces definitely evokes a wonderful feeling upon viewing. McGill is being sponsored by medical supply company Medicom. With every view of the McGill Dances for Cancer Research video, Medicom will make a donation to cancer research.
What's Driving This Trend
- Charitable Music Videos
- Incorporating music videos into charitable causes allows for easy exposure and engagement from a significantly larger audience, creating opportunities for viral attention and donations.
- Crowdfunding for Medical Research
- Crowdfunding platforms provide an avenue for individuals and organizations to directly fund medical research, encouraging democratization of the funding process and empowering donors in the medical field.
- Corporate Social Responsibility
- Corporate partnerships and sponsorships aimed towards charitable causes result in a social return on investment, promoting ethical values and driving brand enhancement.
Who This Affects Most
- Nonprofit Industry
- Nonprofit organizations can leverage music video campaigns as a way to engage audiences and increase donations for medical research.
- Crowdfunding Platforms
- Crowdfunding platforms in the medical research field can disrupt traditional funding methods and create opportunities for more accessible fundraising.
- Corporate Social Responsibility Industry
- Corporate social responsibility partnerships provide a win-win situation for both the company and the charity, providing a means of enhancing brand reputation while driving positive impact to society.
