This McDonald's Canada commercial reveals the fast food chain's new approach to transparency via its questions campaign.
Through McDonald's website, it is inviting customers to ask any questions they have about the food. Whether it be about the quality of beef used, the way patties are cooked, the contents of chicken nuggets or the viability of a vegetarian menu, McDonald's wants to hear it.
This commercial takes a street approach to the online questions campaign and interviews people in the flesh. This is all part of a campaign to get people more comfortable with McDonald's and increase the value associated with the food quality. Although McDonald's is a major global brand, it still battles negative perceptions concerning its food from time to time.
Stats for Food Chain Transparency Ads
Trending: Older & Mild
Research: 682 clicks in 171 w
Interest: > 3 minutes
Concept: Mcdonalds Canada Commercial
Related: 99 examples / 76 photos
Segment: Neutral, 12-55+
Comparison Set: 36 similar articles, including: devilishly tempting pizza ads, drinking game infographics, and tax service ad spoofs.
Food Chain Transparency Ads
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