The Mazda Car Commercials Take You on a Journey

By: Allison Love - Published: Jul 7, 2010 • References: artvertising.over-blog &
The newest Mazda car commercials are pretty neat, taking the viewer on a journey through a scrapbook where the Mazda car is the key component. I actually really enjoyed this commercial (for once...). It was inventive and demonstrated a unique approach to car ownership--rather than a car looking sleek and going really fast through a cityscape.

The commercial sees the car go through birthdays, beach days with friends, city living and various travels, mimicking the progression of an actual life which makes it a commercial to which many consumers can relate. Stats for Scrapbooking Car Ads Trending: Older & Chilly
Research: 1,328 clicks in 306 w
Interest: > 3 minutes
Concept: Mazda Car
Related: 82 examples / 63 photos
Segment: Neutral, 18-35
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