Who Knew She's an Architect Too?
Trend Huntress — June 30, 2007 — Art & Design
References: marthastewart & kbhome
Martha Stewart and KB Homes joined forces to design houses from Carolina to California. In their tenth collaboration, Stewart has designed homes for Denver's Stapleton community. "I'm so pleased to offer our beautiful, impeccably designed and affordable homes in Denver's rapidly growing Stapleton neighborhood," said Martha Stewart. "Denver is a vibrant city with a vast number of things to do."
The Martha Stewart-KB Home community offers five floor plans and a starting price in the mid $300s.
Implications - Martha Stewart is the epitome of a one-woman brand; she continually expands her retail offerings to appeal to all angles of her discerning target market. Designer homes allow well-heeled homeowners to get a taste of Martha Stewart's interior design.
The Martha Stewart-KB Home community offers five floor plans and a starting price in the mid $300s.
Implications - Martha Stewart is the epitome of a one-woman brand; she continually expands her retail offerings to appeal to all angles of her discerning target market. Designer homes allow well-heeled homeowners to get a taste of Martha Stewart's interior design.
Trend Themes
1. Designer Homes - Martha Stewart's collaboration with KB Homes opens up opportunities for high-end designer homes in various markets.
2. Affordable Luxury - Stewart's partnership with KB Homes showcases the demand for well-designed, yet affordable homes in growing neighborhoods.
3. Celebrity Collaborations - The collaboration between Martha Stewart and KB Homes highlights the trend of celebrities entering the real estate industry to offer unique and curated living spaces.
Industry Implications
1. Real Estate Development - The Martha Stewart-KB Homes collaboration presents disruptive innovation opportunities in the real estate development industry, combining celebrity influence with quality design.
2. Home Design and Interior Decor - The designer homes created by Martha Stewart and KB Homes offer opportunities for disruption in the home design and interior decor industry, with curated spaces that appeal to discerning homeowners.
3. Celebrity Licensing - The success of Martha Stewart's collaboration with KB Homes suggests potential disruption opportunities in the celebrity licensing industry, particularly in the realm of branded home products and design services.
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