These Martell XO Ads Have Roots in Social Traditions

By: Amelia Roblin - Published: Dec 15, 2010 • References: martell & adsoftheworld
Look closely at the Martell XO ads and you'll see that the framed oil paintings on the walls are mimicked perfectly by the modern occupants of the room. For any business, especially for the alcohol business, the type of advertising campaign that suggests a strong heritage or tradition of unchanged great quality, is always a winning point of departure.

These Martell XO ads claim that their cognac beverage is "the same pleasure since 1715." With the help of the TBWA/MAP France agency, these staged prints succeed at bridging past and present with a shot of nostalgia on the rocks. Stats for Mimicking Historical Scenes Trending: Older & Warm
Research: 6,487 clicks in 283 w
Interest: 4 minutes
Concept: Martell Xo Ads
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: promiscuous promotional prints, fantastical theatrical exploits, and profound newspaper prints.