The Markus Lupfer Wow Sweater ensures wardrobes with a healthy dose of daily sarcasm. As the weather gets increasingly more chilly and the snow begins to fall, sweaters will be making their annual appearances. In a sea of white wool and creamy beige sweaters, this siren red sweater and its sarcastic inscription will not be an easy act to follow.
Taking inspiration from pop-art motifs and Roy Lichtenstein's iconic artistic portrayals, the Markus Lupfer Wow Sweater represents a playful jab and conventional clothing styles.
In order to achieve the aesthetic of the speech bubble, the sweater was hand-finished with French knots for the 3D, raised effect.
No longer do individuals have to open their mouths for sarcasm as they can now simply wear it.
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Concept: Markus Lupfer Wow Sweater
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Segment: Females, 18-35
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