The ‘Stars of the Southern Sky’ shoot for the Marie Claire South Africa May 2010 issue stars golden beauties Behati Prinsloo, Heidi Verster and Candice Swanepoel.
The editorial is shot by photographer Daniella Midenge, who manages to capture the essence of the three different models. The common theme that ties the three of them together is the militaristic, yet wedding-like, frocks that they rock.
Wearing ensembles from South Africa’s top designers, each model brings something different to the table. Whether it’s sensual or edgy, each garment is modeled and photographed superbly.
What Makes This Trend Stand Out
- Militaristic Wedding Fashion
- There is an opportunity to disrupt the traditional wedding fashion industry with unique designs inspired by militaristic styles.
- Model Diversity
- Inclusion of diverse models in fashion shoots can disrupt the current industry norms and bring fresh perspectives.
- Photography Techniques
- Innovative photography techniques like those used by Daniella Midenge can disrupt the industry by creating captivating and unique visuals.
Sectors Adopting This
- Wedding Fashion
- Designers and boutique owners can cater to a new market and create niche offerings for customers looking for edgy yet elegant militaristic-themed wedding dresses.
- Fashion Modeling
- Modeling agencies can disrupt the industry by promoting more diversity and inclusivity, creating opportunities for models of all backgrounds and body types.
- Photography
- Photographers can disrupt the industry by experimenting with unique techniques and styles that create captivating and innovative visuals that set them apart from competitors.
