French photographer Sacha Goldberger's Mamika is a series of photographs portraying his grandma Frederika in a superhero costume. In this Mamika series, Frederika conveys the message of hope, joy and self-confidence.
The idea of Mamika came when Sacha discovered that his 91-year-old Hungarian grandma was depressed and feeling lonely. He persuaded Frederika to take part in this series in unusual costume and different poses. Check some images of bold grandma Frederika in the featured gallery.
What's Driving This Trend
- Photographic Empowerment
- Utilizing photography as a tool for empowerment and self-expression among different age groups.
- Creative Aging
- Exploring creative outlets and unconventional activities to enhance the well-being and happiness of elderly individuals.
- Intergenerational Connectivity
- Strengthening bonds and fostering understanding between different generations through collaborative projects and shared experiences.
Who This Affects Most
- Photography
- Opportunities to create innovative photography projects that challenge societal norms and stereotypes.
- Senior Care
- Introducing unconventional approaches to senior care that prioritize mental well-being and self-expression.
- Art and Design
- Integration of older generations into the art and design industry, embracing their unique perspectives and experiences.
