High Fashion Helmets

Maison Martin Margiela & Les Ateliers Ruby Helmet

This high fashion helmet is a collaboration between Maison Martin Margiela and Les Ateliers Ruby to honor the 20th birthday of the Maison Martin Margiela fashion house.

The Martin Margiela and Les Ateliers Ruby helmet features the engraved signatures of Martin Margiela and his colleagues, a black leather interior from Ateliers Ruby and an original chrome logo.

Implications - Whoever said that function and fashion are mutually exclusive was definitely off the mark, and this stylish helmet is a prime example of that. By taking something that is traditionally expected to be purely utility-based -- such as helmet -- and turning it into a classy creation, the minds behind this product demonstrate how there is definitely room for businesses that embrace both concerns to make a big impression.

Fashion-forward Safety Gear
The collaboration between Maison Martin Margiela and Les Ateliers Ruby showcases the potential for combining fashion and function in safety gear.
Celebratory Collaborations
The 20th birthday collaboration between Maison Martin Margiela and Les Ateliers Ruby highlights the trend of brands coming together to create unique products.
Luxury Accessories
High fashion helmets like the Martin Margiela and Les Ateliers Ruby helmet indicate a growing market for luxury accessories in unexpected industries.

Where This Applies

Fashion
The high fashion helmet collaboration between Maison Martin Margiela and Les Ateliers Ruby showcases the potential for fashion brands to expand into safety gear.
Design
The design industry can explore opportunities to create stylish and functional safety gear through collaborations like Maison Martin Margiela and Les Ateliers Ruby.
Sports
The sports industry can tap into the trend of luxury accessories by incorporating high fashion helmets like the Martin Margiela and Les Ateliers Ruby helmet into their product offerings.
SCORE
3.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 49%
Freshness 8%

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